The following are selected empirical research articles from a thirty-year career as a marketing professor. These are the most cited articles from a body of work that, as of 2023, according to Google Scholar, has been cited well over 20,000 times by other authors. SPB

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Brown and Stayman (1992), A Meta-Analysis of Attitude Toward the Ad Effects, Journal of Consumer Research.

Brown and Peterson (1993), Antecedents and Consequences of Salesperson Job Satisfaction, Journal of Marketing Research.

Hoyer and Brown (1990), Effects of Brand Familiarity on Consumer Product Evaluations, Journal of Consumer Research.

Brown and Peterson (1994), Effects of Effort on Sales Performance and Job Satisfaction. Journal of Marketing.

Brown and Leigh (1996), A New Look and Psychological Climate in Organizations. Journal of Applied Psychology.

Brown, Cron, and Slocum (1997), Effects of Goal-Directed Emotion on Sales Performance, Journal of Marketing.

Brown, Cron, and Slocum (1998), Effects of Intra-Organizational Competition on Goal-Setting and Sales Performance, Journal of Marketing.

Brown, Westbrook, and Challagalla (2005), Good Cope, Bad Cope: Effects of Coping Following a Negative Work Event. Journal of Applied Psychology.

Brown (1996), A Meta-Analysis of Effects of Job Involvement, Psychological Bulletin.